As one of the biggest global K-Pop groups, BTS is dabbling in everything possible. From teaming up with McDonald’s to walking the Louis Vuitton fashion show, the seven-member group has been having an eventful year and 2021 isn’t even over yet. In fact, when it was first announced that BTS would be giving a speech at their third United Nations’ General Assembly, the whole world was impressed. Coldplay’s Chris Martin went as far as to call them politicians. Well, with the second half of 2021 being full of iconic BTS moments, here are three honorary moments that make us proud as an ARMY.
BTS At UNGA
ARMYs everywhere were pleasantly surprised when South Korea’s President Moon Jae-in announced that BTS would be attending the 76th UNGA (United Nation’s General Assembly) as Special Presidential Envoys along with him. It felt more real when the Blue House invited the group over as they personally handed BTS their diplomatic passports for their New York trip to the UN. BTS also joined two of UN’s SDG (Sustainable Development Goals) campaigns – Global Goals and Youth Today.
And along with performing ‘Permission To Dance’ at the UN, all seven members gave a speech on the struggles of today’s youths in these trying times. They also acknowledged how today’s generation was trying to solve global issues like climate change and gave a hopeful message of working towards a better future together. They also spoke about Korean culture’s global impact at the MET the next day that made K-netizens proud.
BTS For ‘EoGiYeongCha Seoul’ Ad
As tourism ambassadors, BTS joined the Seoul government for their latest tourism campaign ‘Your Seoul Goes On’ which is a wordplay on the title of the group’s song ‘Life Goes On’. For the campaign, the K-pop global group partnered up with the National Museum of Korea to highlight the assets of South Korea’s culture and traditions in a new campaign video titled ‘EoGiYeongCha Seoul’.
‘EoGiYeongCha’ is a motivating chant used by Korean laborers and is equivalent to “heave-ho”. The melody was sampled from Patti Kim’s ‘Seoul Anthem’ and has been used in the ad to spread a positive message that we can get over the pandemic as long as we are together. It also combines the rich history of the country with Seoul’s innovative technology and modern aspects. BTS was seen emphatically bringing these contrasting elements together as we see Jungkook playing ‘Junggo,’ the Korean drum set, and V gesturing with a bamboo hand fan.
BTS Charts On Billboard Hot 100 For 10 Weeks Straight
And since they’re first and foremost artists, we have to talk about their musical achievements. From winning several awards at the VMAs and being nominated for the Grammy’s in 2021, BTS is dominating the award show scene. They first released their smashing English single ‘Butter’ in May 2021. Since then, it had secured the top spot on Billboard Hot 100 chart. And when they released ‘Permission To Dance’ in July, ARMY decided to pass the #1 baton from ‘Butter’ to ‘Permission To Dance’.
So, till last month, BTS were at the #1 spot on Billboard Hot 100 for 10 weeks straight. ‘Butter’ was at #1 for 8 weeks straight and then it fell to lucky #7 while ‘Permission To Dance’ took up the #1 spot. And the week after that, on August 2nd, ‘Butter’ again reclaimed its spot at #1 making it top the Billboard Hot 100 for 9 unconsecutive weeks. And while it has fallen from the #1 spot now, it has been on the chart for 17 weeks straight and is currently at #14.